As a La IDEA participant, you have full access to this collection of short, practical videos made just for local businesses like yours to expand your digital marketing skills. From setting up your Google Business Profile to reaching more customers through AI and social media platforms, each video is here to help you grow. Watch anytime, in English or Spanish—on your schedule.
La IDEA Business Training
Setting Up and Optimizing a Google Business Profile
Everything you need to know about Google Business Profiles in one place! This series covers all the essential aspects, from the basics of setting up your listing to advanced strategies for boosting visibility and driving conversions.
Setting Up and Optimizing a TripAdvisor Listing
Want to get more bookings and positive reviews for your hotel, restaurant, or attraction? Our Tripadvisor for Businesses series provides practical solutions and easy-to-follow tutorials to help you optimize your presence and connect with millions of potential customers.
Creating Vertical Videos For Your Business
Struggling to connect with travelers in a mobile-first world? Our Captivating Travelers with Vertical Video series provides the solutions and inspiration you need to create engaging short-form videos that will capture attention, tell your story, and inspire travel.
How to Utilize Social Media Marketing
Level up your social media and Facebook marketing! This series offers practical tips, tools, and techniques to create effective strategies, grow your following, and drive results for your business on Facebook and beyond.
Additional Platforms to Showcase Your Business
Want to reach customers who aren't using Google? This series offers practical strategies for optimizing your business presence on Apple Maps and , Yelp, and Bing, ensuring you connect with a diverse range of potential clients.
Setting Up and Optimizing a Bing Business Listing
New to Bing Places for Business? This short video explains what it is, how it can benefit your local business, and the basic steps to get started with managing your listing on Bing.
Building Your First Website and the Importance of SEO
Creating your first website is exciting, but what's next? This video covers the fundamental steps of launching your site and highlights the vital role of SEO in ensuring it gets discovered by your target audience.
Reputation Management
Don't let your reputation be an afterthought! Learn the fundamentals of reputation and crisis management to protect your brand and ensure long-term success.
Get AI Ready for Tourism Businesses
Ready to integrate AI into your tourism strategy? This tutorial provides actionable insights and examples of how tourism businesses can leverage AI.
Best Practices for Working With Social Influencers
Ready to partner with influencers? This tutorial provides actionable tips and strategies for finding the right influencers, building strong relationships, and executing successful collaborations that drive results for your brand.
