Collaborations and Activations: Momentum That Connects Markets
What happens beyond the Island also shapes what takes place within it. Over the past month, promotional and sales efforts have continued positioning Puerto Rico in key spaces where decisions are made—from planner engagements to experiences designed to connect with targeted audiences.
In the MICE segment, participation in events such as the SITE Texas Summit in Las Vegas brought together more than 70 participants with a combined purchasing power exceeding $300 million. The event integrated networking opportunities, educational sessions, and one-on-one meetings with clients. Additional engagements in markets like Boston and North Carolina helped strengthen relationships with planners and maintain an active presence within the industry.
At the same time, the Leisure team continues expanding the destination’s reach through international tour operators and travel advisors. Initiatives such as hosting an Italian tour operator and participating in presentations across markets like Peru and the United States reflect ongoing interest in Puerto Rico as a diverse and competitive destination. These efforts are complemented by in-destination experiences that allow participants to engage directly with the Island’s cultural, natural, and culinary offerings.
Beyond events, curated experiences—such as familiarization trips—designed to showcase the destination remain a key tool in connecting with real business opportunities. In April, dozens of planners representing high-value active and potential accounts were hosted, further strengthening the destination’s positioning across strategic segments.
Industry recognition
Glorianna Yamín was named Allied Manager of the Year at the Superstars Awards by the Puerto Rico Hotel and Tourism Association. This recognition highlights her leadership and contributions to the industry, as well as the impact of collaborative efforts in advancing the destination’s visibility.
Beyond individual recognition, achievements like this reflect the collective work that continues to strengthen relationships, expand visibility, and create opportunities for Puerto Rico across markets.