Connecting with those who drive travel

Every meeting, training session, and engagement with strategic partners represents a new opportunity to attract visitors and events to Puerto Rico. As part of this ongoing effort, Discover Puerto Rico’s Sales team recently participated in a series of initiatives aimed at strengthening the promotion of the destination among meeting planners, event organizers, and travel advisors in key markets.

Within the MICE segment, the team attended Cvent CONNECT 2026, one of the leading conferences for professionals in the meetings, events, marketing, and hospitality industries, held July 13–16 in Nashville, Tennessee. The event brought together industry leaders to exchange knowledge, explore innovations, and strengthen business relationships.

During the conference, Discover Puerto Rico hosted a Coffee Bar Booth, welcoming more than 350 attendees, while team members conducted over 40 one-on-one meetings with event planners, showcasing Puerto Rico as a competitive destination for meetings and incentive travel.

As part of its Leisure segment initiatives, Discover Puerto Rico also hosted a webinar in partnership with Primetour, a renowned Brazilian luxury travel agency and member of the Virtuoso network. The session focused on educating the agency’s reservations team about the experiences and attractions Puerto Rico has to offer, strengthening destination knowledge among travel advisors serving Brazil’s luxury travel market.

Beyond each meeting, training session, or event, these initiatives continue to strengthen the relationships that drive new opportunities for Puerto Rico, expanding the destination’s presence in strategic markets and supporting the growth of the tourism industry.