In recent weeks, Discover Puerto Rico has carried out initiatives that integrate education, promotion, and collaboration with businesses, partners, and international markets. These efforts combine informational sessions, regional workshops, and content captured across municipalities to continue strengthening the destination’s visibility.
Discover Puerto Rico Activations: Workshops in Vega Baja and Naranjito
Destination Update with Global Cynergies
Ed Carey, Chief Sales Officer, and Mikki Walls, National Sales Director, delivered a virtual presentation to nearly 20 associates from Global Cynergies, an international firm specializing in hotel and venue sourcing for meetings. During the session, they shared destination updates and opportunities for the groups segment.
Destination Promotion at the Virtual Road Show: Selling Family Vacations 2025
From November 17 to 20, Johanna González from the Leisure Sales team participated in the Selling Family Vacations Virtual RoadShow 2025 for the U.S. and Canadian markets. Puerto Rico’s booth received a high volume of advisors interested in family experiences, standout hotels, and activities for the festive season. The Puerto Rico Travel Specialist Program—Puerto Rico’s educational initiative for travel advisors—continued to draw strong attention.
Conversemos Workshops: Strengthening Capacity in Naranjito and Vega Baja
Throughout November, Discover Puerto Rico held Conversemos workshops in Naranjito and Vega Baja with business owners, restaurants, lodging operators, and tourism experiences. In both municipalities, the organization presented its services, best practices in digital marketing, and tools to improve visibility among visitors. Much of the discussion focused on defining what successful tourism looks like in these communities and how we can achieve it.
We thank the Municipality of Naranjito, Representative Axel Roque, the Municipality of Vega Baja, and the Porta Atlántico Region of the Puerto Rico Tourism Company for their collaboration and support of local economic development.
Tour of Manatí: Rediscovering Its Tourism Offerings
As part of efforts to highlight local experiences, the Discover Puerto Rico team visited Manatí to document its growing gastronomic, cultural, and coastal offerings. The tour showcased emerging businesses, historic spaces, and natural attractions that continue to position the municipality as a key destination in the northern region. The visit also served to capture content that will support future promotional initiatives and collaborations with local businesses.
Industry Report: September 2025 Dashboard
Discover Puerto Rico published the September Industry Dashboard, which summarizes key indicators such as visitor arrivals, lodging revenue, digital performance, and achievements in sales, media relations, and local communications. The report provides a clear view of the destination’s progress throughout the month. Access the full report here to review all key metrics and monthly insights.