The Discover Puerto Rico and AllTrails partnership elevating adventure on the Island
The collaboration between Discover Puerto Rico and AllTrails highlights one of the Island’s most defining assets: its vibrant natural landscapes, rich diversity, and the freedom to explore. This strategic partnership brings together the leading outdoor trail platform with the destination, showcasing Puerto Rico to a global audience of adventure travelers.
As part of the initiative, four editorial articles were developed, highlighting the richness of Puerto Rico’s ecosystems—from tropical forests and mist-covered mountains to coastlines and hidden waterfalls. Each piece invites readers to experience the Island through their senses, connecting with nature and the authenticity of routes that can take visitors from the mountains to the coast.
In addition, a dedicated Puerto Rico page was created on AllTrails, where visitors can explore curated routes tailored to different levels of adventure. This digital experience allows users to plan their journeys, access trail details, and discover the natural diversity that makes Puerto Rico a unique hiking destination.
The collaboration also includes social media content, expanding the Island’s reach among active travel communities seeking inspiration, challenge, and outdoor experiences.
This type of partnership allows us to expand our presence among both luxury and adventure audiences, connecting with travelers who value authentic, sustainable destinations and new experiences.