On September 17, Discover Puerto Rico hosted a training event at the Embassy Suites in Dorado, bringing together 72 small businesses from across the Island. The initiative, focused on strengthening Puerto Rico’s tourism ecosystem, provided participants with practical tools and strategies to improve their marketing and attract more visitors.
Discover Puerto Rico Empowers Small Businesses with Innovative Workshops in Dorado
The program included a series of interactive workshops on topics such as digital marketing, tourism data analysis, influencer collaborations, and accessible tourism. Attendees also learned firsthand about the resources Discover Puerto Rico makes available to local tourism businesses, designed to optimize their digital presence and expand their connection with travelers.
A highlight of the event was a special workshop on the La IDEA project, which provides resources and connections to help entrepreneurs expand their market reach. This session offered small business owners practical advice on leveraging social media while staying true to Puerto Rico’s cultural and tourism authenticity.
The event was held in collaboration with the Municipality of Dorado, the Puerto Rico Tourism Company, and the Airbnb Host Clubs, underscoring the importance of working together to promote the sustainable growth of the visitor economy.