Discover Puerto Rico Highlights Boricua Flavor and Taste with ‘La Mesa Navideña’ Initiative
Puerto Rico can be experienced in many ways: through its musical rhythms, crystal-clear beaches, breathtaking sunsets, and—especially—its gastronomy. There is no better time of year to highlight and share the Island’s culinary traditions than the holiday season, one of the longest and most authentic in the world.
With this spirit in mind, Discover Puerto Rico launched the Holiday Mailer: La Mesa Navideña initiative, a strategic public relations project designed to bring the flavors, rituals, and traditions of the Puerto Rican holiday table directly to media partners and influencers. The goal: to position Puerto Rico as a premier cultural and culinary destination where culture is experienced and felt through food.
In collaboration with Puerto Rican chefs and brands, Discover Puerto Rico curated traditional recipes, local ingredients, and Puerto Rican products that were sent to members of the press and content creators in key markets. The initiative allowed recipients to experience the Island’s flavors firsthand and share Puerto Rico’s rich culinary and cultural heritage with their audiences during the festive season.
Each mailer included a carefully curated selection of items highlighting local hospitality and tradition: holiday recipes with easy-to-follow instructions created by local chefs; food and artisanal products such as a handcrafted pilón, pique, adobo, and local achiote; a mundillo-edged cloth napkin; and holiday sweets presented in a small pot. Recipients also received a brochure explaining the historical and cultural significance of each included item.
The Holiday Mailer: La Mesa Navideña initiative reinforces Mi Casa, Mi Navidad, a book and audiobook that narrate Puerto Rican holiday traditions through the eyes of an eight-year-old girl. Both efforts are strategically interconnected and extended through a giveaway of local products available on the Mi Casa, Mi Navidad website and Discover Puerto Rico’s social media platforms.
Beyond generating visibility, La Mesa Navideña seeks to build authentic connections with partners and audiences, positioning Discover Puerto Rico as a cultural and creative partner. The initiative has already generated more than two million impressions and has opened conversations for future editorial collaborations, media trips, and content creation—continuing to amplify the message that Puerto Rico is more than a tourist destination; it is a place where traditions connect people, especially around the table.