Puerto Rico Extends SITE Classic Experience Through Post-Event FAM
Following SITE Classic 2026, Discover Puerto Rico hosted 11 planners and decision-makers for a post-event familiarization trip (FAM), held September 27–29, providing participants with an expanded look at the Island’s offerings for incentive travel programs.
The three-day program introduced the group to a variety of properties across the destination, including Hyatt Regency Grand Reserve, Fairmont El San Juan Hotel, La Concha Resort, and Condado Vanderbilt. The visits provided an additional perspective on Puerto Rico’s accommodations, venues, and experiences beyond those featured during SITE Classic.
Participants also had the opportunity to experience Puerto Rico’s culture, gastronomy, and entertainment firsthand. The itinerary included a walking tour of Old San Juan, a mixology class at La Factoría, interactive salsa lessons, and dinner at Verde Mesa, whose chef was a 2024 James Beard Award finalist for Best Chef: South.
Local destination management companies Castillo Tours and Destination Puerto Rico joined the group throughout the program. Both companies also supported SITE Classic, further demonstrating the role local partners play in developing and delivering incentive experiences across the Island.
The post-event FAM extended the business development opportunities generated through SITE Classic by giving planners and decision-makers a closer look at the range of properties, local partners, and experiences available for future incentive programs in Puerto Rico.