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Discover Puerto Rico x Travel and Leisure en Español event 'Puerto Rico en Vivo: Sabores y Sonidos que Conquistan' lit up Bogotá on May 8 with a vibrant celebration of Puerto Rican culture, featuring an unforgettable night of music, cuisine, and local talent such as Sheila Osorio, Bomba dancer, and chef Josiah Hernández at Astoria Rooftop. Hosted for 160+ key guests, this signature event fostered dynamic cultural exchange between Puerto Rico and Colombia, spotlighting Boricua traditions in an immersive setting. Amplified by a powerful content partnership with Travel + Leisure en Español and Forbes Colombia, the initiative positioned Puerto Rico as a top-tier cultural and culinary destination. With a total reach of over 4.8 million across editorial, digital, and social platforms, this cross-platform campaign runs from April to June 2025, engaging audiences through curated stories, reels, and featured publications.