In August, Puerto Rico actively participated in strategic international platforms, with Discover Puerto Rico representing the Island at major events driving luxury travel and the meetings and incentives segment.
Puerto Rico Stands Out in Key Tourism Industry Forums in August 2025
From August 4–9, Cristina Fernandes from Discover Puerto Rico’s leisure travel team represented the destination at the Cruise Planners Luxury Forum in Playa Esmeralda, Dominican Republic. During the event, she attended the trade show, held seven one-on-one meetings with advisors, and showcased Puerto Rico’s luxury offering to all attendees. She also took part in the dynamic “Hot Seat” session, engaging with the 120 travel advisors present.
In the meetings and conventions arena, Discover Puerto Rico, along with six Island partners, is preparing to participate in the ASAE Annual Meeting & Exposition, a gathering that brings together thousands of association and industry professionals. This event offers valuable opportunities to network, exchange ideas, and showcase Puerto Rico’s extensive and versatile meetings infrastructure. Visitors will be able to stop by booth #1211 and enjoy a coffee prepared live by our barista.
The month’s agenda also included participation in the world’s most important luxury travel event, Virtuoso Travel Week, which celebrated its 37th edition and brought together 4,800 professionals from 107 countries. Francisco Blanch had a prominent presence at the opening general session, sponsored by Abercrombie & Kent, Crystal, Discover Puerto Rico, and Orient Express, highlighting the Island’s vibrant culture, commitment to sustainability, unique experiences, and world-class gastronomy. Together with Johanna González, the team held more than 200 meetings with leading travel advisors and participated in the Community Globetrotting – Family & Celebration pavilion.