About 200 people, including buyers (planners) and suppliers, gathered from June 8 to 10 at El Conquistador Resort in Fajardo to participate in Incentive Live, an event organized by Northstar Meetings Group, one of the leading online platforms for corporate and sports event organizers, planners, and incentive program professionals across various sectors.
Puerto Rico Welcomes Industry Leaders During Incentive Live
The event, in which Discover Puerto Rico participated, offered an engaging agenda that included general sessions, daily one-on-one meetings between buyers and suppliers, and educational content delivered by industry experts.
As part of the Puerto Rico experience, attendees enjoyed a diverse program of activities that highlighted the island’s varied tourism offerings. ATV rides, horseback riding, catamaran excursions, a visit to Palomino Island, and an interactive mixology experience were some of the options available. These activities were carefully selected to provide a representative sample of what Puerto Rico offers as an incentive travel destination.
The strategy was to allow attendees to choose the experiences that interested them most, with the goal of giving them a first-hand experience of Puerto Rico’s tourism product. The outcome was highly positive, as all activities received excellent reviews from participants.
One of the central spaces of the event was The Appointment Zone, an area dedicated to one-on-one meetings between planners and suppliers. There, buyers scheduled 15-minute appointments with various participants. These interactions were important to present the destination as an ideal host for events, as well as to discuss how the DMO can support organizers throughout the entire process.
As part of the program, site inspections of local properties were also coordinated. Discover Puerto Rico facilitated tours of El Conquistador Resort and the Wyndham Grand Rio Mar Puerto Rico Rainforest, Beach & Golf Resort, allowing buyers to get a first-hand look at the facilities and capabilities of both hotels.
Prior to the main event, 11 buyers participated in a familiarization trip with the Condado Collection, which included visits to La Concha Renaissance Hotel and Condado Vanderbilt. This experience allowed them to explore the Condado area and discover its dining, lodging, and recreational offerings.
Incentive Live is designed to provide insights on the latest trends and best practices in the events industry while connecting buyers with leading destinations, hotels and resorts, cruise lines, DMCs, DMOs, and technology and product suppliers.
Discover Puerto Rico’s participation was made possible thanks to the support of industry partner sponsors: Dragonfly DMC, Casa Bacardí, El Conquistador Resort, and Wyndham Grand Rio Mar Puerto Rico Rainforest, Beach & Golf Resort.