In recent weeks, Discover Puerto Rico has carried out important initiatives to strengthen the promotion and positioning of our destination in key markets. Through specialized events, strategic meetings, and collaborative efforts, we continue boosting Puerto Rico’s visibility across different sectors of the travel and tourism industry.
Yolanda González, National Sales Director for New England, and Leylana Rodríguez Lebrón, Business Development Manager for Casa BACARDÍ, represented Puerto Rico at the prestigious Pharma Forum in Boston. This event brought together professionals dedicated to organizing meetings and events for biopharmaceutical, life sciences, and healthcare companies. Critical topics related to event compliance in the sector were addressed, positioning Puerto Rico as a destination that understands and meets the strict compliance standards of this highly specialized industry.
At the annual ConferenceDirect Partner Meeting held in Philadelphia, Yolanda González, National Sales Director, and Patricia Villalí, Destination Experience Manager, joined several hotel partners to represent Puerto Rico. The event gathered over 950 industry professionals for a week of education, networking, and celebration, once again solidifying Puerto Rico’s position among the Top 20 preferred destinations for corporate meetings and events.
Discover Puerto Rico has been nominated for the Destination Partner of the Year award by Travel Leaders Network, one of the largest travel networks in North America. This nomination recognizes our excellence as a preferred partner in the leisure travel segment. The winners will be announced during the EDGE 2025 conference, to be held on June 11 in Las Vegas.
From March 24 to 29, 2025, Johanna González from the Leisure Sales team led a familiarization trip for five travel advisors from the United Kingdom and Ireland, accompanied by a representative from Hills Balfour. The itinerary included visits to Cabo Rojo, Lajas, Santa Isabel, Cataño, San Juan, Carolina, and Río Grande, allowing participants to experience firsthand the cultural, culinary, and natural diversity Puerto Rico has to offer. This initiative reinforced the perception of the Island as a vibrant, authentic, and competitive destination.
We thank our partners JetBlue, Courtyard Isla Verde, Combate Beach Resort, Casa BACARDÍ, Royal Sonesta San Juan, Hotel El Convento & Palacio Provincial, Fairmont El San Juan Hotel, and Wyndham Grand Río Mar for their collaboration.
Our "Enhanced Immersion Web15" training module was recognized as one of the Top 10 highest-rated training sessions by Virtuoso travel advisors during the first quarter of 2025. The session highlighted Puerto Rico’s rich gastronomy, adventure and nature experiences, and the latest destination updates, including the Puerto Rico Travel Specialist certification program. This recognition underscores our commitment to the continued education of travel agents around the world.
Puerto Rican photographer JuanCarlos González Figueroa made history by becoming the first Puerto Rican to present a solo exhibition at the prestigious Leica Gallery Boston. His exhibit celebrates Puerto Rico’s natural and cultural richness, projecting the Island’s identity in one of the world’s most recognized contemporary photography showcases.
Discover Puerto Rico supported the promotion of this important milestone, helping to elevate Puerto Rico’s cultural presence in international spaces as part of its destination image-strengthening strategy.
Each of these initiatives reflects Discover Puerto Rico’s ongoing efforts to expand the reach and positive perception of our destination in key international markets.