Three Key Moments in Promoting Puerto Rico as a Destination in Brazil And New York

Brazil Falls in Love with Puerto Rico: FLOT Viagens Visits the Island 
In late July, Puerto Rico became the perfect setting to welcome FLOT In late July, Puerto Rico became the perfect setting to host FLOT Viagens, one of Brazil’s most recognized travel agencies. The group, led by its president José Eduardo Sampaio, included 13 travel advisors and a journalist from Panrotas. The goal? To experience firsthand what makes our archipelago a truly unique destination. 

The itinerary was a carefully curated showcase of the best Puerto Rico has to offer: hiking in El Yunque, sailing to Icacos, shopping in Barceloneta, farm-to-table dining at El Pretexto, mixology at Ron del Barrilito, historical exploration in Old San Juan, and high-adrenaline adventures in Toro Verde. 

Thanks to the collaboration of several partner hotels, the experience was as well-rounded as it was welcoming. Best of all, FLOT Viagens is already working on a new travel package to promote Puerto Rico among Brazilian travelers. 

Puerto Rico Shines in the Major Leagues 
Baseball is part of our DNA, and we brought that spirit to two of the most iconic stadiums in Major League Baseball: Citi Field and Citizens Bank Park. Puerto Rico Day at the Ballpark was more than just a game—it was a celebration of cultural identity and pride. 

Puerto Rican baseball legends Carlos Baerga and J.C. Romero were honored during the Mets and Phillies games, respectively. Meanwhile, invited media and influencers enjoyed the experience from private suites, sharing live content and connecting directly and authentically with Discover Puerto Rico.