In recent weeks, we developed special initiatives in collaboration with the tourism industry. Learn more about—and join—the efforts we are implementing to keep the destination top of mind for travelers.
Training with JetBlue and Special Promotions for Tourism Businesses
Industry Update Presentation Now Available
The recording of the Southern Region Industry Update is now available for those who were unable to attend in person. The session included the latest research findings, along with an overview of ongoing sales, marketing, and public relations efforts, providing the industry with access to key information on current priorities and initiatives.
Discover Puerto Rico Participates in JetBlue Vacations Travel Expert Training Sessions
As part of ongoing efforts to strengthen relationships with key industry partners, Discover Puerto Rico participated in the JetBlue Vacations Travel Expert training sessions held in Salt Lake City and Orlando. The sessions brought together an enthusiastic group of JetBlue Vacations team members—approximately 115 in Salt Lake City and 145 in Orlando—who were interested in deepening their knowledge of Puerto Rico as a leading leisure travel destination.
During the sessions, the organization was joined by several hotel partners representing some of the Island’s top properties, including Hyatt Regency Grand Reserve, Dorado Beach, The Ritz-Carlton Reserve, Sheraton Puerto Rico, San Juan Marriott Resort & Stellaris Casino, Caribe Hilton, El Conquistador Resort, Wyndham Grand Rio Mar, and Wyndham Palmas. Their participation helped highlight the diversity of accommodations and the world-class experiences Puerto Rico has to offer.
Each training location hosted three sessions, providing multiple opportunities to connect with travel advisors, share destination information, and inspire new recommendations.
These training sessions continue to serve as a tool to strengthen Puerto Rico’s visibility within the JetBlue Vacations network, enhance product knowledge, and encourage more informed recommendations to future travelers.
Partners Week: New Social Media Activation Highlighting Local Tourism Businesses
We launched a new social media activation titled Partners Week, designed to highlight and amplify the visibility of local tourism businesses across the Island. On a quarterly basis, the initiative features three local businesses from a specific tourism segment through Discover Puerto Rico’s social media platforms.
The first edition of Partners Week showcased Puerto Rican brands El Papelón PR, Valija, and Dos Pinceles, highlighting the creativity, entrepreneurship, and unique value proposition of each. The activation generated a positive and enthusiastic response from the audience, with followers expressing interest in the featured products and in purchasing directly from the participating businesses.
Industry partners are invited to take part in future editions of Partners Week and leverage this ongoing opportunity to expand their brand reach through Discover Puerto Rico’s digital channels.