During the first weeks of 2026, strategic initiatives were carried out to strengthen destination visibility, enhance relationships with key audiences, and share relevant industry insights.
UPDATES: Learn about our presence at PCMA and our new performance report
PCMA Convening Leaders 2026 | Press Conference
As part of PCMA Convening Leaders 2026, a press conference led by Jorge L. Pérez brought together specialized media and meetings industry professionals, including Skift, Smart Meetings, LATAM Meetings, Mash Media, and TSNN.
During the session, updates on new developments on the Island were shared, highlighting sustained growth in the MICE segment against a backdrop of record tourism performance in 2025. The fifth consecutive year of growth was emphasized, driven by increases in air and cruise arrivals, higher lodging demand, new hotel investments, and strong performance in the group and convention market. A long-term strategic vision was also presented to strengthen the destination’s competitiveness in the global meetings and events market.
PCMA Convening Leaders 2026 | Activations and Strategic Meetings
As part of its participation, Puerto Rico carried out several activations focused on direct engagement with association and corporate planners. These included one-on-one meetings during the Hosted Buyer Event, providing key opportunities to discuss business prospects and future programs on the Island.
Additionally, a cultural experience centered on Puerto Rican coffee was incorporated into the main event hall, serving as a conversation starter to showcase the destination’s offerings and connect with planners at different stages of decision-making. The team also participated in leadership focus groups, exchanging insights on trends, challenges, and emerging opportunities in the MICE sector.
New Year at Distrito T-Mobile | Digital Activation
As part of digital visibility initiatives, a collaboration with content creator Victoria Leandra highlighted the New Year’s celebration at Distrito T-Mobile. The activation included dynamic Instagram content before, during, and after the event, generating significant reach, views, and engagement, while increasing the destination’s exposure across social media platforms.
Industry Dashboard Report | October 2025
Finally, the Discover Puerto Rico Dashboard Report – October 2025 was shared with the industry, presenting key data on the destination’s tourism performance. The report includes trends in demand, revenue, and audiences, serving as a tool to support strategic planning and market analysis.