Research

Puerto Rico Leads U.S. Hotel Demand Growth

The May 2026 Tourism Economics newsletter highlights that U.S. travel demand is still growing, but at a more moderate pace than in recent years. Economic pressures such as inflation and higher travel costs are making consumers more cautious, even though many still prioritize taking trips. Overall, the industry continues to expand, just with more measured growth.

Domestic travel remains the main driver, as travelers choose shorter, more affordable trips closer to home. International travel is gradually recovering, supported by improving global conditions and major events, but it has not fully returned to pre-pandemic levels in all regions.

Meanwhile, traveler behavior is shifting toward value and flexibility. People are spending more carefully, comparing options, and looking for better deals, while higher-income households account for a larger share of travel spending. Despite these adjustments, economists emphasize that tourism demand remains resilient amid ongoing economic uncertainty.

According to the U.S. Travel Association, Puerto Rico’s hotel demand grew 7.6% year-to-date through April, the highest among all states and well above the U.S. average of 2%. On a monthly basis, lodging demand in Puerto Rico has consistently outpaced the overall U.S. market since July of last year.

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