As World Music Day approaches, Discover Puerto Rico, the Island’s Destination Marketing Organization (DMO), unveils the latest installment of its Return the Love initiative: a video campaign starring Los Angeles Dodgers Puerto Rican player Kike Hernández, celebrating the Island’s rich musical and sports culture while promoting conscious travel. Set in a baseball stadium and narrated by Hernández, the video invites visitors to experience Puerto Rico not just as tourists, but as thoughtful guests immersed in the sounds, traditions, and spirit of the Island.
The video marks the third phase of the Return the Love campaign, Discover Puerto Rico’s ongoing effort to encourage respectful and community-centered tourism ahead of big music and sports events that will drive visitors to the Island. Following earlier installments featuring actor Amaury Nolasco and a collective of Puerto Rican experts, this new piece offers tangible tips for responsible travel while tapping into the cultural energy of the Island’s summer season, when visitors are flocking to experience its music, events, and vibrant local traditions. The video features an original song, expertly crafted and mixed by Grammy and Latin Grammy Award-winning engineer Harold Wendell Sanders, known for his work with internationally recognized artists.
