Return the Love: A Call to Celebrate Puerto Rico
To visit Puerto Rico is to Live Boricua, and when you show love for our Island, our Island will love you back.
To love Puerto Rico is to go beyond just visiting—it’s about showing care and respect for the Island, its people, and its natural beauty. Return the Love is an invitation to explore Puerto Rico responsibly and leave a positive impact while you’re here.
Whether it’s supporting local businesses, protecting natural resources, or embracing our culture with gratitude, these are simple ways to travel mindfully. Through short videos and tips from local experts, you’ll learn how to enjoy Puerto Rico in a way that respects the destination and preserves its magic for generations to come.

Kike Hernández: Boricua Pride on and off the Baseball Field
In this exclusive Q&A, the Puerto Rican baseball star steps up to the plate to talk about his path to the MLB, the defining moments of his baseball career, and how growing up in Puerto Rico continues to influence his mindset, music, and connection to fans.
Vibe with Kike's Curated Playlist
Best Practices to Visit Puerto Rico
Follow these tips from locals on how to enjoy Puerto Rico in a fun and mindful way!

Noel Cruz, Operations Manager at Kayaking Puerto Rico, shares tips on enjoying bio bays while protecting them.
Conserve the magic of the Island's glowing waters.
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Héctor Varela, Program Manager at Surfrider, shares tips on how to protect Puerto Rico’s coastal treasures.
Enjoy our beaches while conserving the Island’s natural beauty and marine life.
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Keenan Adams, Rainforest Manager, shares expert tips for exploring El Yunque responsibly.
Enjoy and help safeguard this natural wonder.
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Clarissa Jiménez, President of the Puerto Rico Hotel & Tourism Association, shares her top tips for being a respectful hotel guest.
Discover practical and respectful travel tips to follow during your hotel stay in Puerto Rico.
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René Acosta, president of Viva Puerto Rico, the Puerto Rico Short-Term Rental Association.
Essential travel tips to keep in mind during your short-term rental stay.
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Ricardo Ojeda is proud local and guide with Flavors Food Tours.
Learn five simple ways to explore Old San Juan thoughtfully and with care.
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Sheila Torres, founder of Dialecto Boricua.
Boricua lingo reflects our heritage and reminds us that to truly love our Island is to embrace what makes us different.
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Xavier Ramírez, General Manager of Combate Beach Resort in Cabo Rojo, Puerto Rico.
Paradores in Puerto Rico are family-owned treasures that embody the spirit of our communities.
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Eddie Ramirez, owner of Casa Sol Bed and Breakfast in Old San Juan.
Staying at a bed and breakfast means supporting small businesses and enjoying a personalized experience.
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Follow these simple dos and don’ts for attending events at Puerto Rico’s top concert venues.
Love Letter from Puerto Rico
Puerto Rican actor Amaury Nolasco pens a heartfelt love letter to his Island, capturing the essence of what it means to Live Boricua. He celebrates Puerto Rico’s vibrant culture, deep-rooted traditions, and breathtaking natural beauty.
From the rhythmic beats of bomba and salsa to the flavors of mofongo and lechón, Nolasco highlights the spirit of the people and the land that shapes them. He invites visitors to return the love by honoring and protecting Puerto Rico, supporting local artisans and farmers, and embracing its magic with gratitude and respect.

Amaury Nolasco on His Love for Puerto Rico
From Prison Break to the big screen, Puerto Rican actor Amaury Nolasco has made his mark in Hollywood—but his heart never left the Island. In this exclusive Q&A, he opens up about his roots, his favorite local spots, and what keeps bringing him back home.
What it Means to Live Boricua
It's a unique name honoring our Island heritage, but it's so much more.