Return the Love: A Call to Celebrate Puerto Rico

To visit Puerto Rico is to Live Boricua, and when you show love for our Island, our Island will love you back. 

To love Puerto Rico is to go beyond just visiting—it’s about showing care and respect for the Island, its people, and its natural beauty. Return the Love is an invitation to explore Puerto Rico responsibly and leave a positive impact while you’re here.

Whether it’s supporting local businesses, protecting natural resources, or embracing our culture with gratitude, these are simple ways to travel mindfully. Through short videos and tips from local experts, you’ll learn how to enjoy Puerto Rico in a way that respects the destination and preserves its magic for generations to come.

Kike Hernandez holds a bat in a baseball dugout.

Kike Hernández: Boricua Pride on and off the Baseball Field

In this exclusive Q&A, the Puerto Rican baseball star steps up to the plate to talk about his path to the MLB, the defining moments of his baseball career, and how growing up in Puerto Rico continues to influence his mindset, music, and connection to fans.

Read the Interview

Vibe with Kike's Curated Playlist

Love Letter from Puerto Rico

Puerto Rican actor Amaury Nolasco pens a heartfelt love letter to his Island, capturing the essence of what it means to Live Boricua. He celebrates Puerto Rico’s vibrant culture, deep-rooted traditions, and breathtaking natural beauty.  

From the rhythmic beats of bomba and salsa to the flavors of mofongo and lechón, Nolasco highlights the spirit of the people and the land that shapes them. He invites visitors to return the love by honoring and protecting Puerto Rico, supporting local artisans and farmers, and embracing its magic with gratitude and respect. 

Read the Letter here

Portrait of Boricua actor Amaury Nolasco.

Amaury Nolasco on His Love for Puerto Rico

From Prison Break to the big screen, Puerto Rican actor Amaury Nolasco has made his mark in Hollywood—but his heart never left the Island. In this exclusive Q&A, he opens up about his roots, his favorite local spots, and what keeps bringing him back home.

Read the interview

What it Means to Live Boricua

It's a unique name honoring our Island heritage, but it's so much more. 

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