The island of Puerto Rico is rich in festivals, traditions, art, and music — but it doesn’t end there. Come see how welcoming and enchanting the Island’s culture really is.

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A group of people dance and play music in a street in Old San Juan, Puerto Rico

Live Boricua!

In Puerto Rico, we call ourselves Boricua. It’s a unique name that honors our Island heritage, but it’s also a way of life, a state of mind, a rhythm and flavor that is distinctly Puerto Rico. Once you visit us, you’ll find that spirit in yourself, too. From our sparkling beaches to our rich and vibrant culture, we invite you to experience Puerto Rico the Boricua way.

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People celebrating the Fiestas de la Calle San Sebastián.

The Fiestas de la Calle San Sebastián mark the end of Christmas in Puerto Rico. 

Festivals and Traditions

From Three Kings' Day parades in January to clapping when a plane touches down on the Island, traditions are kept alive by Puerto Rico's locals year after year. It's easy to find a tradition that speaks to you with endless festivalsevents, and holiday celebrations from east to west and north to south.

Join the "party in the street" vibe at Fiestas de la Calle San Sebastián in the historic city of Old San Juan or experience traditions like Three Kings' Day that date back to the Island's Spanish history. No matter what time of year, culture is present in every corner of this Caribbean paradise.

A favorite tradition is drinking the local coquito during the holidays. It looks like eggnog but is much sweeter and coconut-based. Make sure to try some while you're there! Puerto Ricans have traditions that are their own and love to share the experience with visitors.

Learn More About Puerto Rico's Celebrations


To dive-deep into Puerto Rico’s art, visit the Museo de Arte de Puerto Rico.

Art in Puerto Rico

With colorful street murals and contemporary art museums, Puerto Rico's art scene is unique and full of history. The Museo de Arte de Puerto Rico (Museum of Art of Puerto Rico) in Santurce is packed with contemporary and classic pieces that date back to the 17th century. Nearby, the Museo de Arte Contemporáneo (Puerto Rico Contemporary Museum) is not to be missed if you want a taste of the Island's modern side. Distrito T-Mobile offers a less traditional art space, featuring an eclectic mix of mosaics, murals, sculptures, and installations by Puerto Rican artists at different points of this impressive entertainment venue.

The Island's long-lasting relationship with art – whether it's a view in museums, galleries, or street murals – has paved the way for a colorful, intriguing way to learn about the Island's culture and history. You'll find more art in places like Ponce and Bayamón as well. Finding a piece of local artwork, whether it's a painting or a hand-carved figurine, is the perfect souvenir to take back home with you!

Learn More About Art in Puerto Rico

People playing music in Old San Juan.

The energy of the Boricuas is vibrant.

Music and Dancing in Puerto Rico

Speaking of enchanting, the Island's contagious musical rhythm is sure to delight you. The Island's sounds range from traditional salsa to bomba y plena, a contagious dance inspired by Puerto Rico's African roots. Bring your dancing shoes because the musical culture on the Island is alive, vibrant, and too good to miss.

All year-round, you can hear Puerto Rico's energetic and vibrant culture through the music that blankets the Island. Whether you're looking for upbeat salsa or a softer beat like the trova, the tropical flavor of Puerto Rico makes its way into the songs, music, and artists of the Island. You'll have to go out on the town and dance the night away to understand it!

Feel the rhythms of Puerto Rico

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