In Puerto Rico, we call ourselves Boricua. It's a unique name honoring our Island heritage, but it's so much more.
Boricua is a spirit, flavor, and rhythm that you'll feel in every part of our Island. It's a state of mind and a way of life, embodied by our proud, passionate people. When you bask in the warmth of our beaches, when you taste the love in our food, when you embrace the call of our adventures, you'll find that spirit in yourself, too.
What is Boricua?
First Time in Puerto Rico? Start Here!
If you've never been to Puerto Rico, let us be the first to say bienvenidos! Browse these top experiences for your first visit (and don't forget, you can leave your passport at home!).
Explore some of the top attractions and experiences in Puerto Rico, including historic landmarks, colorful murals, tropical rainforests, and beautiful beaches.View List
Bioluminescent bays, a stunning array of landscapes, award-winning beaches, and 500-year-old historic sites are just a few of the reasons you will fall in love with Puerto Rico.View List
Want to #LiveBoricua in Puerto Rico but not exactly sure where to start? This guide is packed with inspiration and tips for first-time visitors.Explore Guide
Puerto Rico is home to six regions, each offering its own unique cuisine, cultural attractions, and outdoor adventures. Find out which region should be at the top of your list for your Island getaway.Take Quiz
Discover the heart and soul of the Caribbean in Puerto Rico, an Island filled with vibrant people, colorful traditions, and mouthwatering cuisine that blends old and new.Explore Island
Whether you want to surf, snorkel, or bask in our Caribbean sun, Puerto Rico has hundreds of picturesque beaches to choose from. Explore some of the Island's most popular beaches.Learn More
Culture & Heritage of Puerto Rico
The word Boricua comes from Borinquen, the name given to the Island by indigenous Taínos who inhabited Puerto Rico for hundreds of years before the Spanish arrived in 1493. The art, music, dances, and traditions of Puerto Rico are expressions of this unique blend of cultures that can't be found anywhere else in the world. Learn more about the richly layered history and culture of Puerto Rico, and discover how you can experience its beauty today.
Places to Live Boricua in Puerto Rico
Put these locations on your itinerary and discover your own #LiveBoricua moments.
Live Boricua through ASMR
Get ready to taste the bold and exciting flavors that the Piñones cook has in store for you – your taste buds will thank you for it. Take a crunchy bite and #LiveBoricua.
In one cup, this cone-shaped refreshing Puerto Rican treat will show you why the flavors of our Island will stay with you long after you leave. #LiveBoricua
Join a bomba dancer in a unique #LiveBoricua experience that will have you moving your feet everywhere you go on the Island.
He’ll be waiting for you, ready to quench your thirst on the days when the Caribbean sun shines the brightest. Don’t forget to ask him for your rum shot and #LiveBoricua!