Live Boricua

In Puerto Rico, we call ourselves Boricua [boh-ree-kwa]. It's a unique name honoring our Island heritage, but it's so much more.

Boricua is a spirit, flavor, and rhythm that you'll feel in every part of our Island. It's a state of mind and a way of life, embodied by our proud, passionate people. When you bask in the warmth of our beaches, when you taste the love in our food, when you embrace the call of our adventures, you'll find that spirit in yourself, too.

Dare to live every moment in Puerto Rico. We invite you to #LiveBoricua.

A group of people dance in vibrantly colored costumes in Puerto Rico

Learn More About Live Boricua

Live Boricua is a movement that was created by Discover Puerto Rico and led by local voices to celebrate the state of mind, way of life, spirit, flavor, and rhythm that can only be experienced in Puerto Rico. Watch more videos, and find out where you can have your own #LiveBoricua moments at locations from the ads.

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group dancing in Old San Juan

Culture & Heritage of Puerto Rico

The word Boricua comes from Borinquen, the name given to the Island by indigenous Taínos who inhabited Puerto Rico for hundreds of years before the Spanish arrived in 1493. The art, music, dances, and traditions of Puerto Rico are expressions of this unique blend of cultures that can't be found anywhere else in the world. Learn more about the richly layered history and culture of Puerto Rico, and discover how you can experience its beauty today.

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woman at Playa Negra

Puerto Rico's Beaches

With nearly 270 miles of sun-kissed coastline, beaches are an essential part of the Boricua experience. Whether you're looking for something serene and secluded or a thumping reggaetón dance party with the locals, you'll find your perfect beach in Puerto Rico.

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Places to Live Boricua in Puerto Rico

Put these locations on your itinerary and discover your own #LiveBoricua moments.

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