Live Boricua: Behind the Campaign
Live Boricua is a movement that was created by Discover Puerto Rico and led by local voices to celebrate the state of mind, way of life, spirit, flavor, and rhythm that can only be experienced in Puerto Rico.
Filmed throughout the Island by a Puerto Rican crew and featuring local talent, #LiveBoricua is an invitation to discover the people, places, and experiences that you can only find on the Island. No matter where you live, we welcome you to embrace our vibrant culture with open arms, to taste the passion in our foods and drinks, let everything go, and experience the joy of everyday life in Puerto Rico.
Go beyond the surface and explore how the Live Boricua campaign was made.
What Does It Mean To Be Boricua?
Boricua
\ bȯ-ree-kwa \
More than just being a person from Puerto Rico by birth or descent, it’s about a feeling of pride and love for the Island. It’s a deep-rooted sense of community, shared culture, and love. It’s the sound of clapping when Boricuas land on the Island, the smell of the morning dew, and a strong cup of cafecito. And it’s the warmth that you will feel from the moment you arrive!
Locations Featured in the Campaign
Ready to #LiveBoricua in Puerto Rico? Put these destinations on your must-visit list.
In Puerto Rico, music is life, with many hotspots like La Factoría in Old San Juan for dancing.
Venture to El Yunque, the only tropical rainforest in the U.S. National Forest System.
Paseo de la Princesa, a seaside promenade in Old San Juan where you can step back 500 years in time.
Yuquiyú Treehouses, an eco glamping retreat in the foothills of El Yunque National Forest.
Chef Mario Pagán in Condado serves delicious food, giving classically Puerto Rican dishes a fine-dining spin.
Callejón, Old San Juan, where cobblestone streets often lead to impromptu dance parties.
Cañón Blanco, a majestic canyon in the Central Mountains filled with ancient Taíno petroglyphs.
Savor the Island's traditional Puerto Rican food, known as comida criolla.
El Periquito Waterfall, where you can cool off from a day of adventure in pristine mountain waters.
Playa Negra, a rare black-sand beach located on the quaint tropical island of Vieques.
Lares, one of the dozens of small towns in Puerto Rico with charming stories waiting to be discovered.
Piñones, an area just east of San Juan that is famed for its seaside food kiosks and colorful local culture.
Playa Media Luna, one of Vieques' most picturesque white-sand beaches.
Enjoy the stunning sunrises of Balneario La Monserrate in Luquillo.
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Playa Negra (Black Sand Beach)
Location: Vieques
Region: Culebra & Vieques
Bask in the Caribbean sun on Playa Negra, a rare black sand beach located on the small island of Vieques where ink-black volcanic sand meets turquoise waters and dramatic cliffs.
Cañon Blanco
Location: Utuado
Region: Central Mountains
Explore ancient Taíno petroglyphs and take in sweeping views from the cool, fresh waters of Cañón Blanco, a majestic canyon nestled in the Central Mountains.
El Periquito Waterfall
Location: San Lorenzo
Region: East
For a refreshing and ethereal experience, take a hike to one of Puerto Rico's many hidden waterfalls, like El Periquito.
Playa Media Luna
Location: Vieques
Region: Culebra & Vieques
On the beautiful island of Vieques, Playa Media Luna is just one of the many Puerto Rico beaches famed for their white sand, crystalline water, and swaying palms.
The Live Boricua campaign was filmed in various locations around the island, including Loíza.
Puerto Rico is an ideal filming location, offering a variety of outdoor settings.
Bringing the Boricua Spirit to the World
Boricua is a colloquial term for a person from Puerto Rico by birth or descent. But it is also…
- A way of life that embraces every moment with passion, exuberance, and joy.
- A state of mind that can’t help but be optimistic and find something or someone to celebrate.
- A rhythm that infuses itself into every moment.
- A melody that seems to play from every corner.
- A style of its own that is vibrant, colorful, proud, and bold.
- A flavor that fuses tradition, passion, and a story into every bite and sip.
- A history that is complex and rich, creating a thriving and diverse cultural tapestry across the Island.
- A spirit that must be experienced and felt to be understood, but connects universally.
Above all, it is unique to Puerto Rico.
Boricua Experiences in Puerto Rico
· Boricua Experiences in Puerto Rico · Boricua Experiences in Puerto Rico ·
Bomba dancing is one of Puerto Rico's deepest cultural traditions.
A Guide to Bomba in Puerto Rico
Feel the beat and discover the rhythms that shaped the island.
Guide to Traditional Puerto Rican Food
Taste traditional Puerto Rican dishes like lechón asado, pasteles, and coquito.
View from El Morro, in Old San Juan.
Memorable Historic Sites in Puerto Rico
The top places where you can experience the history of the Island.
Viewpoint of the Río Saliente at Piedra Escrita in Jayuya. In the summer visitors often enjoy a refreshing swim in the river.
The Taína Route and Indigenous Culture in Puerto Rico
Caves, trails, graves, and petroglyphs tell the story of the island’s cultural origins.
Piñones, an area just east of San Juan that is famed for its seaside food kiosks and colorful local culture.
Where to Learn The Dances of Puerto Rico
If you love to dance, you'll love Puerto Rico.
A taste of locally grown coffee will give you a new appreciation for the quality of Puerto Rico’s beans.
4 Days of Coffee Immersion in Puerto Rico
From small shops to centennial haciendas, you’ve never experienced a coffee culture like in Puerto Rico.
Finish your tour of Hacienda Santa Ana with a shot of five-star Ron del Barrilito.
Plan Your Getaway in Rum-soaked Puerto Rico
There’s a reason the Island is the rum capital of the world
Established in 1521, Old San Juan is the oldest city in the United States.
Five Days of History and Culture in Puerto Rico
There is so much more than just the beach.
Pitahaya Glamping offers a combination of luxury and outdoor adventure.
Where to Go Glamping in Puerto Rico
Explore some of the Island’s luxury camping experiences.
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