The Beat of Puerto Rico

Music and dance are the epitome of traditional expressions of the Island’s Boricua culture and heritage, a unique mix of Taíno, Spanish, and African traditions. Most dance steps are synced to a specific rhythm and genre, and the music usually shares the same name. With many different styles performed, like bomba and plena, salsa, pop music, and urban sounds, here’s a quick guide to the beats you’ll hear as you explore the Island.

Dare to live every moment. Live Boricua.

Discover the treasures of the heart and soul of the Caribbean.

Rich history and culture, exceptional food and cocktails, pristine beaches, majestic mountains, and experiences that nourish body and soul — all packed into one sun-kissed Caribbean paradise. Puerto Rico is full of people who are welcoming and buena gente (which is Boricua lingo for kind and friendly). Here, you’ll feel like family instead of just a visitor. Discover vibrant cultural experiences, a celebration of life, and a captivating rhythm around every corner. Let us be the first to say ¡bienvenidos!